Job Search Results for marketing

Insight Global is looking for a Digital Content Manager for one of our large manufacturing clients in Parsippany, New Jersey. This resource will join the Digital Marketing group and will report to... More the Director of Website Operations. The candidate will be responsible for planning, implementing, and managing best in class content for a range of users on the companys website. They will be driving content projects for their entire lifecycle from planning through post-launch measurement while working cross-functionally with internal and external designers, copywriters, and strategists to produce superior solutions that meet or exceed stakeholder requirements. They must be detail oriented and display strong organizational skills. Must be comfortable looking at and analyzing data in google analytics or excel and making progressive decisions from results.We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less

An employer is looking for a digital marketing manager in the Dallas, TX and Bothell, WA area.Key Responsibilities Page Strategy Development:Develop and implement individual page strategies for 20+... More key pages, ensuring alignment with overall engagement goals.Prioritize pages based on customer impact, traffic, and business objectives.Monitor and evaluate the performance of each page strategy, making adjustments as needed.Customer Journey Analysis:Continuously gather and analyze feedback from customers regarding their journey on the site.Utilize data analytics tools to track customer behavior, identify pain points, and highlight areas for improvement.Create detailed reports on customer journey findings and present them to relevant stakeholders.Optimization and Testing:Develop and propose innovative ideas to test ways to optimize pages and improve the customer journey.Design and execute A/B tests, multivariate tests, and other experimentation methodologies to validate hypotheses.Analyze test results to derive actionable insights and implement winning variations.Collaboration and Partnership:Establish strong working relationships with SEO, Conversion, CTX, Product Management, Research, and additional relevant teams.Facilitate regular cross-functional meetings to ensure alignment on goals, strategies, and execution plans.Content and SEO Management:Work with content creators to develop high-quality, engaging, and relevant content that aligns with customer needs and business objectives.Collaborate with the SEO team to ensure page content is optimized for search engines, improving visibility and organic traffic.Performance Monitoring and Reporting:Use key performance indicators (KPIs) such as Click thru Rate, Bounce Rate, Exit Rate, scroll depth, etc. to measure the success of page strategies and optimizations.Create and maintain dashboards to track and report on performance metrics regularly.Provide actionable insights and recommendations based on performance data to drive continuous improvement.Stakeholder Communication:Communicate progress, challenges, and results to senior leadership and other stakeholders.Ensure transparency in the decision-making process and maintain open lines of communication across teams.We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less

Program Communications:? Work closely with the PMO and Organizational Change Management (OCM) teams to create and execute the communication strategy for the SAP upgrade program.? Craft clear,... More engaging, and accessible content for a wide range of internal stakeholders, ensuring that all messages align with the broader transformation goals.? Develop and manage regular updates to communicate project milestones, successes, and upcoming changes.Regional Communications Tailoring:? Differentiate the messaging and communication approach based on regional needs and impact, ensuring each region is informed about the specific ways the SAP upgrade affects them.? Collaborate with regional teams to ensure that communications are culturally relevant and meet the needs of different audiences.Branding & Messaging:? Help shape the transformations overall branding and messaging, ensuring consistency in communication across all platforms.Program Promotion:? Assist in marketing efforts to build excitement around the SAP upgrade transformation within the company.? Design and execute internal campaigns that promote awareness of the transformations benefits and progress.? Partner with the Organizational Change team to develop targeted communication materials that support employee buy-in, training programs, and user adoption of the new SAP system.We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less

We are seeking a skilled Martech (Marketing Technology) Project Manager to lead and oversee the implementation, optimization, and maintenance of marketing technology solutions. In this role, you will... More be responsible for managing projects that integrate various tools, platforms, and strategies to enhance the efficiency and performance of our marketing initiatives. Youll work closely with cross-functional teams, including marketing, IT, analytics, and external vendors, to deliver innovative solutions that drive business growth.We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less

Insight Global is hiring a QA for one of the top banks in Toronto. The Quality Assurance Analyst will be responsible for the primary validation, Quality Assurance (QA), and Quality Control (QC) of... More email and web campaigns developed in Salesforce Marketing Cloud. As part of the Digital & Direct Executions team within the broader Marketing organization, this role is crucial in leveraging customer data and insights to deliver meaningful communications to customers. The Quality Assurance Analyst will also execute QA/QC across multiple email and web campaigns concurrently, providing necessary guidance to developers and project managers. To be successful in this role, candidates must be detail-oriented, accustomed to working in close partnership with Project Managers and Developers, and have an in-depth understanding of email and web accessibility standards.We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less

The Data Enablement Senior Manager will be responsible for high-impact initiatives that inform marketing analytics. In this role you are responsible for stewarding analytics projects that support... More marketing with data products that can be scaled. This role will help multiple data domains in the Data Enablement team lay the strategic foundation for marketing metrics management, paid media analytics, SEO and digital analytics with a product lens to deliver capabilities.Key Responsibilities:Analytics Projects: Analyze and provide insights on channel specific performance using data from marketing campaigns and/or digital data that inform self-serve dashboards, inform comprehensive datasets and analytics roadmaps. Product Management: Lead delivery timelines/roadmaps for data products and projects, prioritized and built in partnership with internal stakeholders based on business use cases. Activities include intake requirements, assessment, planning and scoping. Product Enablement: Ensure usage and application indicative of value of data products and project deliverables, pivot and partner with Engineering and Decision Science teams for improvements. Metric Tracking & Dashboarding: Work with analytics tools (e.g., Tableau, Google Analytics, Snowflake) for demonstrating capabilities of data products. Use AI and ML tools to enhance existing processes of insight generation in marketing organizations.We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less

? Strategic Marketing: responsible for the development and implementation of market plan (includes market coverage)? Responsible for continuous improvement of market tools to improve promotional... More plans and market segments? Collaborates with field sales/sales companies on marketing tools and analysis; BD Process (Win Map, Winovation and Win Value Idea manager; establishes timeline and goals for achieving the target? Identifies new product development projects? Responsible for the development and implementation of a strategy to grow key market segments? Creates growth plans for key regions and markets; Develops global customer partnerships? Directs and recommends acquisitions and strategic investments for growth? Marketing Communications: responsible for the creation and distribution of high quality marketing and sales promotion material to support Division products in Europe? Responsible for developing and implementing a communications strategy that is consistent with the Divisions business plans and the overall Group and Corporate goals. Responsible for continuous improvement of market tools to improve promotional plans and market segments? Customer Service: Responsible for leading or providing support for aspects of customer service including post-order customer service, technical support, inside sales, service & repair, and technical training? Strategic Pricing & Quote Cell: responsible for collecting, analyzing and evaluating data on products, costs and markets to support development and presentation of appropriate price and bid strategy.? Responsible for the sales company or division quote cell? Monitors and optimizes pricing strategy through process control and variance analysis? Applications Engineering: responsible for leading an application engineering sales team? Interface with customers, addresses specific customer needs; co-creates product or designs product modifications to meet customer needsWe are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less

The U.S. Consumer Services and Enterprise Digital & Data Technology Team (USCDT) brings together foundational strategic technology capabilities in digital experience engineering (Mobile and Web),... More AI/ML, marketing technology (Adobe), enterprise communications, travel and lifestyle, and automation. The Marketing Transformation team is part of USCDT, employs a ground-breaking focus with development responsibilities for customer & marketer facing capabilities that deepen and expand digital engagement, as well as core technical capabilities that cut across business lines and customer segments. The Marketing Transformation team leads the technology strategy and engineering delivery of marketing activities, campaigns, and management of marketing assets. This position works closely with the Product and Business teams to craft, develop and support critical components and platforms for majority of Marketing products and services, that drive current and prospective customer acquisition and loyalty via multitude of channels. We are looking for a dynamic, innovative, action-and-results oriented leader to lead this fast-evolving eco system.The ideal candidate is required to be accomplished in the development and deployment of complex software solutions using Adobes Workfront, AEM and AEP platform. The candidate should be able to come up with innovative solutions, have a pragmatic approach to application architecture, and be excited to work on a varied tech stack. You will be expected to have a deep understanding of the Adobe platforms & connectivity with Enterprise systems. You are required to have a futuristic mindset, ability to question status quo and technologically advance the platforms.This is an opportunity to work in a fast-paced, Scaled Agile environment and work with a team of engineers, product owners and several technology stakeholders. You should be familiar with modern software development methodologies and be able to dive deep and rapidly iterate on ideas despite ambiguity. You will be responsible for: Bringing a strong technical foundation; able to engage the team on coding practices, architecture, design, get under the hood of complex integrated architectures, coding systems, and interface design. Collaborate successfully with product owners, designers, and a broad set of internal Technical partners (across multiple internal groups). Ensure product releases are high quality, deliver excellent user experiences, perform seamlessly at scale, and align with regulatory requirements. Partner with peers in technologies to find opportunities for code sharing, common services, joint development, etc. Demonstrate accountability while leading people with passion, enthusiasm, loyalty and integrity. Own and lead HR processes such as performance reviews, talent development, etc. Recruit top talent with technical skills, growth potential, design sensibility, and emotional intelligence. Lastly, Lead teams in iterative product development using lean principles.We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less

An Insight Global Retail Lottery client is looking to add a Director, General Manager of iLottery to oversee operations and attainment of financial and operational goals within the business unit in... More support of the companys overall financial and strategic objectives. This resource will establish budgets, short- and long-range objectives and criteria for monitoring progress and measuring success. The General Manager develops exceptional customer relationships, has a clear understanding of operations (manages day to day operations, product and marketing, etc.), software development lifecycle, mobile applications and ideally experience specific to iGaming.This is an exciting role providing a full turnkey managed service across all areas including, product, marketing, operations, software development, finance, payments, retail support and Business Intelligence. The position requires someone with a strong appetite to learn and get involved in many business areas and projects as the account continues to develop with adding new online products and services. The role requires P&L management with a focus on driving revenue growth as well as cost control. This role will help our client maximize the effectiveness of our products and services through the effective utilization of emerging marketing, payment and platform technologies, content strategy, analytics and reporting, and program optimization. The role must maintain a strong relationship with the customer and with internal global stakeholders to support the lotterys goals for increasing returns to its beneficiaries. Job Functions:Own the PA iLottery account from top to bottom including a p&l budget and direct customer interface, providing support and customer updates during implementations, strategic planning meetings, and communication on any issues including downtime and outages (24/7 support)Establishes budgets, short- and long-range objectives and criteria for monitoring progress and measuring and reporting on the programs challenges and successes.Manages day to day operations including any issues or incidents through to successful resolutionAssist in developing and implementing the iLottery product strategy in line with the Lottery and product teams, as well as 3rd party providersAssist in developing and implementing the marketing strategy in line with the Lottery, their ad agency and the growth marketing teamCoordinate with internal teams to ensure major deliverables are met, documentation and timelines are developed and delivered, and effective communication is provided to Lottery team membersServe as a customer advocate during company planning and prioritization meetingsSupport Lottery retail with iLottery education and assistance with affiliate marketing updates and training.Ensure optimization of revenue across all sites (mobile / desktop /work with BI) Manage eInstant product roadmap, game development, and game deployment with Lottery and game studiosEnsure effective cross promotion of products across Lottery channels (retail, iLottery, Second Chance loyalty program)Ensure on time execution of Second Chance Loyalty program by supporting Lottery planning and development and testing effortsFacilitate multiple weekly/ bi-weekly/monthly Lottery status calls across functional areas (marketing, finance, all hands lottery, customer support, product, Lottery executive steering committee/ status calls, etc)Manage the account in a professional and organized mannerSupport business development efforts with proposal and presentation contentCoaching, mentoring and development of team members.Skills/Abilities:Excellent communication skillsProject / product / marketing and or operations experience requiredAbility to work independently, and possess strong organizational and time management skillsTech savvy within the digital content spaceEnthusiasm and leadershipA strong work ethic and perseverance is necessary to succeed in a dynamic, fast-moving and results oriented environmentProficient in MS Office (Word, Excel and PowerPoint)Experience drafting proposals and presenting in front clients/colleagues is idealCompensation Range: $130,000-$150,000We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less

Insight Global is looking for a Remote Content writer to join one of their top customers in the energy industry. This role will be instrumental in creating the content for the company's commercial,... More customer-facing webinars, blog posts, web pages, ad copy, etc. The content specialist will be responsible for creating webinar outlines (with input from stakeholders), working with Creative Services on the completed presentation/deck, helping to caption the webinar in our webinar software, helping to timestamp the webinar for our video agency, and creating promotions for the webinar. The Online Demand Creation team helps to drive increased productivity, efficiency, and ultimately deliver revenue for sales. This agile, digital-savvy, customer-centric team is focused on partnering with the commercial organization to help drive both revenue growth and customer retention via compelling digital content and campaigns, engaging digital tools, and establishing new online customer relationships. Other Details: Collaborate across the digital marketing team to develop and manage content that covers all marketing channels and help to ensure flawless execution of various marketing campaigns. Work with designers, product marketers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and customers Create content for websites, paid media partnerships, email campaigns, personalization initiatives, and as needed for other marketing channels.We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Less