Chicago, IL
|
Project Manager
|
Perm
|
$65k - $85k (estimate)
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As a Paid Digital Media Ad Operations Analyst, your day-to-day will center around the hands-on execution and optimization of digital advertising campaigns across platforms like Google Ads, Bing, Meta... (Facebook/Instagram), and LinkedIn. Youll begin by building campaigns based on strategic direction provided by the Digital Media Strategist, which includes setting up audience targeting, uploading creative assets and client data, defining budgets, and establishing performance goals. Once campaigns are built, youll coordinate with the QA team to ensure everything is error-free before launch. After launch, youll monitor campaign performance daily, making real-time adjustments within the platforms to improve resultsthis could involve tweaking bids, pausing underperforming ads, or testing new creative formats. Youll also be responsible for pulling performance data, analyzing results, and compiling reports that highlight key insights and recommendations for both internal teams and clients. In addition to paid search and social, you may support campaigns involving programmatic TV/video, audio, display, and retargeting. Youll also assist with campaign reconciliation and billing, maintain organized documentation, and stay up to date on platform updates and best practices. This role is ideal for someone who is detail-oriented, analytical, and thrives in a fast-paced, collaborative environmentWe are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .