Job Description
Our client is looking for a Web Email Marketing Manager of Recruitment & Retention to join their team in Bellevue, WA. You will be the leader for their websites channel in USA, CA, UK, and EU, who will be responsible for driving revenue and profit by growing the brand’s HH penetration, consumption frequency, and brand. We are looking for someone with deep understanding and proven experience in leading successful website recruitment and retention campaigns based on insights related to audience segmentation, drivers of customer lifetime value, and paid/owned media effectiveness and efficiency [including email, social, and SMS]. S/he will work with stakeholders across the business to increase cross-sell, repeat purchases, and consumption frequency. The ideal candidate will be willing to roll up their sleeves, comfortable multi-tasking, and enjoys the challenge of utilizing a broad range of skills in a fast-paced, agile and rapidly growing environment. You will partner with the cross functional members across the organization to develop a segmented and targeted CRM strategy that (a) accelerates recruitment, (b) reduces churn, and (c) increases the brand’s customer lifetime value . Yuo will develop and lead implementation of an annual calendar that synergizes with cross-functional initiatives (new product launches, new advertising campaign, etc.) to drive recruitment and repeat purchases through a robust and effective paid media, organic social, email, and SMS plan. You will create dynamic email and SMS content tailored to specific audience segments, adjusting messaging, imagery, and offers accordingly. You will establish and maintain a design system for email templates to ensure brand consistency and production efficiency. This role is onsite Monday through Thursday with Friday being remote. You should be comfortable working in a fast-paced, lean environment with evolving priorities and limited dedicated support resources., and a go-getter mentality!
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
- 3+ years of email/SMS marketing experience at a DTC e-commerce brand (consumable or subscription-based products strongly preferred)
- Demonstrated proficiency with Klaviyo and Attentive (or equivalent ESP/SMS platforms)
- Proven track record of increasing site conversion, retention, and revenue through lifecycle marketing programs.
- Experience with segmenting cohorts or doing micro targeting with SMS or email
- Hands-on experience with Shopify, TripleWhale (or similar attribution tools), and Google Analytics.
- Experience designing emails/wireframing
- Strong analytical skills with the ability to translate data into actionable strategies and clearly communicate ROI.
• Experience with audience segmentation, customer lifecycle mapping, and CLV analysis
Nice to Have Skills & Experience
Health & Wellness industry experience
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.