Director of Marketing

A company in the premium gifting space is looking for a data-driven Director of Marketing to lead all catalog and D2C marketing strategy. This role is not creative and focuses heavily on analytics, forecasting, catalog circulation, and ecommerce growth.
You will oversee all performance metrics, build and execute marketing strategy, and directly influence revenue-driving decisions. This is a hands-on role requiring someone who can turn data into actionable outcomes.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

10+ years in DTC, ecommerce, retail, or catalog marketing
Strong analytical skillset: forecasting, financial modeling, circulation strategy
Proven experience driving CAC, LTV, ROAS, and paid media performance
Ability to convert data into actionable strategy and measurable outcomes
Hands-on channel execution (Google Ads, email, segmentation, retention)
Ability to operate as both strategist and individual contributor
Comfortable in highly seasonal environments
Bachelor’s degree in Marketing, Business, or related field
Local to Salt Lake City (onsite only; no relocation)

Catalog marketing experience
Experience partnering with 3rd‑party SEO/SEM vendors
Background in premium consumer goods

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.