Marketing Analyst

Insight Global is seeking a Marketing Analyst to join one of their clients in Plano, Texas. The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.
Responsibilities include:
• Implement and maintain merchandising strategies for the client’s retail initiatives across multiple channels to ensure best in class retail experience.
• Work cross-functionally to innovate the execution and ongoing support retail merchandising concepts to drive customer awareness and engagement in store.
• Guide merchandising planogram development in partnership with sales and product teams to optimize sales across product categories.
• Own implementation of all display units, visual merchandising elements, device security, and retail graphics across multiple store layouts.
• Coordinate internally and externally for on device digital content and customization as needed.
• Tightly project manage the execution for all product and retail experience launches for the carrier customer.
• Effectively communicate merchandising execution plans to the field and carrier account teams to ensure alignment across the organization.
• Track ROI and KPIs for all retail merchandising projects post implementation.
• Develop and maintain strong relationships with multiple cross functional teams, external vendors, carrier account teams and customers.
• Oversee status of all budget and vendor requests by working with the project manager and internal teams to ensure timely approvals.
• Able to test and stage Carrier fixtures in our client's Retail Lab according to plan for upcoming launches.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• Bachelor’s degree in Business, Marketing, or related field or equivalent work experience
• 5+ years’ experience in project management and operations for retail organization. Wireless industry a plus.
• Highly proficient utilizing Blue Yonder Space Planning and Floor Planning planogram program to effectively plan for mobile product launches.
• Strong experience managing complex projects and details & meeting deadlines for multiple concurrent projects.
• Experience and understanding of the consumer journey, trends and insights.
• Demonstrated success in working on cross-functional teams with the ability to influence peers and others in order to accomplish objectives of multiple projects.
• Excellent organizational skills to be effective and efficient. Meticulous attention to detail for production schedules/timelines and accurate communication of relevant information to both internal and agency partners.
• Ability to make informed recommendations on a thorough understanding and analysis of organizational and business objectives.
• Customer focused with ability to objectively assess opportunities and adjust to customer changing needs.
• Experience regularly engaging with Leadership Levels.
• Must have experience in developing presentations using a variety of PC applications, including word processing, spreadsheet, and presentations.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.