Job Description
An employer is looking for a Digital Product Marketing Lead in the Bogota, Colombia area. You will primarily be tasked with owning all customer facing content aspects for this SaaS, omnichannel ecommerce product. Your core focus of this role will be to communicate product updates to the clients including enhancements, upgrades and new offerings. You will communicate this through digital content, online trainings webinars, etc. and act as a client liaison for any complex issues the customer may be experiencing. You will write, manage, and update all digital content for the web/ mobile experience. This role sits in between marketing, product, and customer success so you can craft the story/ image of the company to internal and external audiences. You will build and execute content strategy that fuels organic growth and supports paid campaigns. You will build/ manage a regular cadence of organic social posts and paid campaigns as you partner with the digital team. Additional tasks will include owning the newsletter, develop customer success stories/ playbooks to showcase value to potential customers, coordinate webinars to stakeholders, and gather feedback on features/ product updates to create compelling content.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
3+ years experience in digital content management/ communications creation
Background/ experience in B2B product marketing related to Saas/ software or related products
Background in digital communications and writing skills for web, blog, email, and social
Proven background in building and executing content strategy that drive results
Hands- on experience with CMS platforms, email tools, and analytics platforms to measure impact
QSR or Ecommerce experience
Nice to Have Skills & Experience
Experience with webinars, playbooks, and customer stories for SaaS or QSR
Experience building paid digital campaigns
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.