Job Description
PepsiCo’s NextGen Direct to Consumer (DTC) team is looking for a Senior Digital Analytics Analyst with deep Google Analytics (GA4) expertise to support marketing, media, and growth analytics. This role is a hands on individual contributor focused purely on analysis, measurement, validation, and insights—no product engineering or application coding.
The ideal candidate is an expert in GA4 implementation, event tracking, tag validation, and campaign measurement, with strong SQL skills and experience analyzing DTC marketing performance across multiple data sources.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• 5–7 years of experience in digital analytics, marketing analytics, or web analytics.
• Deep expertise in Google Analytics 4 (GA4) – required.
• Strong experience with Google Tag Manager, including event setup and debugging.
• Solid SQL skills (intermediate level) for analysis and data validation.
• Proven experience analyzing DTC (Direct to Consumer) digital experiences (not B2B).
• Strong understanding of:
o Digital marketing campaigns
o Media tagging (gtags), CTA tracking, and conversion measurement
o User behavior and funnel analysis
• Experience working purely in analytics and analysis roles (no product or application development).
Nice to Have Skills & Experience
Desired / Bonus Skills
• Mobile analytics experience (apps and/or mobile web).
• Familiarity with Appsflyer and/or Adjust.
• Experience building or consuming dashboards in Power BI.
• Exposure to CDP driven analytics and identity based measurement.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.