The Paid Ads & SEO Specialist will be responsible for developing and executing performance marketing strategies that drive trader acquisition, brand visibility, and lead generation. This person should have a strong background in financial servicesideally with experience in proprietary trading firms, brokers, or FCMs
Key Responsibilities
Develop, manage, and optimize paid advertising campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
Analyze campaign performance and provide actionable insights to improve ROI and reduce CAC.
Monitor competitor marketing strategies and identify opportunities for differentiation.
Manage landing page optimization and A/B testing to improve conversion rates.
Stay current with industry trends, algorithm updates, and compliance requirements in financial advertising.
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3+ years of experience in paid media and SEO, preferably in the financial services or trading industry.
Proven experience working with or for a broker, FCM, or proprietary trading firm.
Strong understanding of compliance and advertising regulations in the financial sector.
Proficiency with tools such as Google Ads, Google Analytics, SEMrush/Ahrefs, Meta Ads Manager, and Tag Manager.
Data-driven mindset with strong analytical and reporting skills.
Excellent communication and project management abilities.
Experience with affiliate marketing or referral programs in the trading space.
Familiarity with CRM platforms like HubSpot or Salesforce.
Knowledge of trading platforms (e.g., MetaTrader, NinjaTrader, TradingView) and trader personas.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.