Were looking for a high-impact VP of Digital Marketing to oversee and build out the digital strategy and accelerate our growth from 30 to 100+ gyms in the next three years. This role is ideal for a leader who thrives on building a best-in-class digital marketing team from the ground up. This is both a strategic and execution-focused leadership role for someone who thrives in high-growth, fast-paced environments. This leader will architect and scale a high-performing digital marketing function that drives lead generation, membership conversion, and brand growth across both new and mature markets.
Digital Strategy & Growth Enablement:
· Develop and lead a comprehensive digital strategy aligned with aggressive growth targets and multi-unit operational objectives.
· Design and scale an in-house media buying team to support 100+ locations across paid search, social, programmatic, and emerging channels.
· Drive cross-functional digital initiatives that directly impact revenue, brand engagement, and new unit success.
· Partner with CMO and cross-departmental stakeholders to ensure digital is a business driver not just a marketing function.
Customer Acquisition & Digital Experience:
· Champion lifecycle marketing, retention strategies, and loyalty programs to extend LTV.
· Leverage data and behavioral insights to improve the digital customer journey from awareness to conversion to advocacy.
Technology, Data, and Analytics
· Own and optimize the digital infrastructure including website, CMS, media platforms, POS integrations, and marketing automation tools.
· Lead and build the automation of performance dashboards, GA4 reporting, and attribution models that track the impact of every dollar spent.
· Ensure digital programs are measurable, repeatable, and scalable with visibility into KPIs at the unit level and enterprise level.
· Allocate budget dynamically based on real-time performance data and market-specific trends.
· Translate insights into actionable strategies that maximize lead quality and conversion.
· Use advanced data analysis to determine the most effective marketing channels per market.
Leadership & Collaboration:
· Build, coach, and scale a high-performing internal digital marketing team.
· Foster deep partnerships across Marketing, Finance, Ops, and Tech to drive holistic success.
· Manage an annual digital media budget of +$15M driving efficiency, ROI, and continuous optimization.
· Oversee vendor partnerships with accountability, performance benchmarks, and clear deliverables.
· Continue to foster strong relationship with Crunch corporate.
· The VP of Digital Marketing will motivate and inspire high-performing, cross functional organization, balancing engagement and performance.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
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· Bachelors degree in Marketing, Business, Data Science or related field (MBA preferred).
· 10+ years of progressive digital experience; 5+ years in a senior or executive digital leadership role.
· Proven success in building and scaling internal digital media buying teams.
· Deep expertise in multi-location environments and growth-stage businesses.
· Strong background in paid media, Meta, analytics, attribution, customer journey optimization, and MarTech integration.
· Experience developing dashboards, predictive models, segmentation, and A/B testing frameworks.
· Financial fluency understands unit economics, CAC/LTV, ROI modeling, and budget management.
· Exceptional leadership, cross-functional collaboration, and communication skills.
- Ecommerce/Reoccurring revenue (subscription) experience
- Director or VP level experience
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.