Job Description
The Director of Engagement will lead UT Health Austin's digital strategy across four core areas: Search (SEO/Paid Media), Web (Adobe Experience Manager), CRM (Salesforce Marketing Cloud, and Social/Digital Advertising. This role is responsible for creating a cohesive, data-driven digital experience that drives patient engagement and growth.
Responsibilities
• Own and integrate digital strategy across SEO/SEM, websites (AEM), CRM (Salesforce Marketing Cloud), and paid/social channels.
• Lead website strategy, content governance, and performance optimization within Adobe Experience Manager.
Oversee CRM strategy, segmentation, and lifecycle marketing using Salesforce Marketing Cloud.
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Required Skills & Experience
Requirements
• Experience in healthcare marketing.
• 4-7 years of progressively responsible experience in digital marketing, web/content management or related fields.
Strong working knowledge across multiple digital channels (Search, Web/AEM, Social/Paid).
Nice to Have Skills & Experience
Preferred Requirements
• Proven ability to operate withing a fast-paced, startup-style environment within a larger organization.
• Hands-on experience with Adobe Experience Manager and/or Salesforce Marketing Cloud strongly preferred.
2 years of experience at their current role
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.