Job Description
Insight Global is seeking a Remote Promotional Media Support Specialist to join their team. This person will provide operational and analytical support to marketing campaign managers, ensuring seamless execution of paid and organic media campaigns across various digital platforms. This role delivers strategic support to optimize performance and drive measurable results.
Key Responsibilities:
Campaign Development & Execution
• Collaborate with campaign managers to develop, execute, and optimize digital promotions across platforms including Google, LinkedIn, and Facebook
• Coordinate across campaign, content, and creative teams to ensure cohesive delivery of promotional assets
• Support the creative asset development for promotional materials including display ads, paid promotions, and social content working across the teams
• Ensure creative asset development follows standard work, established best practices, and GE brand guidelines
• Coordinate campaign launches and ensure timely delivery of requests and assets to paid media agency
Project Management & Planning
• Assist campaign managers in designing mid- and long-term promotional calendars with strategic content mapping
• Maintain project management and tracking documents for social and paid promotions
• Create and implement tracking codes across all campaign assets
• Manage communications and status updates between internal campaign teams and external paid media agencies
Performance Analysis & Optimization
• Monitor campaign performance and collaborate with campaign managers to implement data-driven optimizations
• Analyze performance data and report on key performance indicators (KPIs) including click-through rates and conversion rates
• Evaluate campaign engagement to identify and track best-performing channels and content for target audience reach
• Identify trends, anomalies, and optimization opportunities in campaign data
• Maintain campaign performance dashboards and tracking systems for campaign manager use
• Collaborate on testing strategies and implementation to improve campaign effectiveness
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• Proficient in Adobe Analytics (or similar), with strong understanding of KPIs and ability to prioritize leading indicators.
• Experienced in creating and tracking ads across social platforms (LinkedIn, Facebook, YouTube, WhatsApp), email, and display advertising.
• Skilled in interpreting data to drive decisions, with strong problem-solving and project management capabilities.
• Excellent written/verbal communication, highly organized, able to manage multiple projects and deadlines effectively.
• Team player with remote work experience, capable of working independently in fast-paced, cross-time-zone environments.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.