Senior Salesforce Analyst

Insight Global is looking for a Senior Salesforce Analyst to join a lead banking client to play a critical role in the transformation and modernization of owned-digital channel marketing for the enterprise, bringing together consultation and tactical subject matter expertise in 1:1 marketing best practices. The Salesforce COE team partners across Marketing & Business Units to lead the well managed delivery of journey orchestration campaigns and initiatives in the Salesforce ecosystem.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

•Minimum 2+ years of Salesforce and marketing automation experience.
•Minimum 2+ years of Campaign Management and Delivery experience with segmentation strategy
•Solid CRM experience and understanding of marketing campaign concepts and best practices
•Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions,
•Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.
•Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
•Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.
•Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.
•Excellent attention to detail and quality control in execution and deployment

•2+ years of journey orchestration experience in Financial Services or other regulated industry
•Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
•2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
•Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.