Insight Global is looking for a Business Analysis to join a leading banking client downtown Toronto. The team is currently on site 2x/week but this will increase to 4x/week in September.
About the Role:
The Marketing Technology (MarTech) team is seeking a dynamic and detail-oriented Business Analyst to support the development, implementation, and optimization of marketing technology platforms and tools. This role bridges the gap between business needs and technology solutions, helping drive data-driven, personalized, and scalable marketing initiatives across the bank's digital ecosystem.
Key Responsibilities
Collaborate with marketing stakeholders, technology teams, and vendors to gather and document business requirements for marketing platforms (e.g., Inbound secure channels digital marketing, email marketing, personalization engines, analytics tools).
Analyze and map current marketing technology processes and recommend enhancements for efficiency, scalability, and improved customer experience.
Coordinate with several internal and external stakeholders to deliver experiences and journeys per the documented and approved business requirements.
Participate in solution design and architecture maps for journeys with the relevant tech teams and ensure traceability of technical solutions to fulfil business requirements.
Translate business needs into functional specifications and user stories for developers and data teams.
Participate in the evaluation, implementation, and testing of MarTech tools and integrations.
Support campaign planning by ensuring data readiness, audience segmentation, and system configurations align with marketing goals.
Monitor system performance and data flows across platforms, identifying issues and recommending solutions.
Work cross-functionally with compliance, legal, data governance, and IT security teams to ensure adherence to regulations and internal policies.
Create training materials, process documentation, and reporting dashboards as needed.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
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Bachelors degree in Business, Marketing, Information Systems, or a related field.
35 years of experience as a Business Analyst, preferably in a marketing technology or financial services environment.
Strong understanding of digital marketing platforms such as Salesforce Marketing Cloud, Unica Interact, or similar tools.
Experience with customer data platforms (CDPs), data integration, and segmentation logic.
Familiarity with agile methodologies and tools (e.g., Jira, Confluence).
Excellent analytical, organizational, and communication skills.
Comfortable working in a fast-paced, matrixed environment with cross-functional teams.
Experience with marketing and personalization in financial industries
SQL knowledge or experience with data querying tools.
Understanding of privacy regulations such as GDPR, CASL, or CCPA.
Certification in Business Analysis (CBAP, CCBA) or Agile Product Owner is a plus.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.