Manager, Digital Marketing Analytics

Job Description
We are seeking a Manager, Digital Marketing Analytics to lead the strategy, execution, and optimization of data-driven insights across digital advertising programs. This role is critical in shaping how performance is measured, media investments are allocated, and campaigns are optimized across paid channels including Search (Google Ads), Social (Meta, TikTok), Display (DV360), and Affiliates.
The ideal candidate is a hands-on technical expert and strategic thinker with deep knowledge of media measurement, attribution modeling, data architecture, and customer behavior analytics. This role also involves leading a team of analysts and supporting the evolution of digital analytics capabilities across platforms, data pipelines, and personalization efforts.

Day-to-Day Responsibilities Include (but not limited to):
Digital Performance Analytics & Insights
Deliver automated performance reporting and dashboards (Tableau, Looker Studio) to track KPIs such as ROAS, CAC, CPC, and Conversion Rates.
Conduct in-depth analysis across paid digital channels to identify trends and actionable insights.
Develop and support experimentation roadmaps including A/B testing, GeoLift studies, and incrementality frameworks.
Data Architecture & Measurement Strategy
Lead tagging and data capture strategies across digital campaigns to ensure accurate tracking of customer interactions.
Partner with Data Engineering to maintain scalable pipelines to the data warehouse (BigQuery).
Own the DMP taxonomy and collaborate on segmentation and personalization strategies.

Project Management & Process Improvement
Manage multiple projects with a clear prioritization framework.
Recommend process improvements to optimize resource allocation.
Support team structure and upskilling initiatives.

Leadership & Collaboration
Lead and mentor a team of analysts, translating data into business narratives and executive-ready insights.
Collaborate with cross-functional teams and vendors to align media and measurement strategies.
Promote a data-informed culture and best practices in data visualization and storytelling.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Required Skills & Experience:
5+ years in digital marketing or media analytics, within a large enterprise company, preferably in retail or eCommerce.
2+ years of experience leading analytics teams.
Strong understanding of paid digital channels (DV360, Meta Ads, affiliate networks).
Hands-on experience with SQL (BigQuery preferred); familiarity with R or Python is a strong asset.
Proven ability to build dashboards using Tableau or Looker Studio.
Experience with A/B testing, campaign tagging, and personalization tools.
Bachelor’s or Master’s degree in a quantitative field (Business, Engineering, Math, etc.).
Strong understanding of ad tech fundamentals: how ad tags work, how to track revenue, and how conversion tags function.
Familiarity with the IT agile process and ability to interface with internal IT teams, product stakeholders, and external partners.
Comfortable operating across internal and external stakeholder groups, including cross-functional collaboration with marketing, data, and engineering teams.

Nice to Have Skills & Experience:
Experience in omni-channel retail or large enterprise environments.
Familiarity with GA4, Adobe Analytics, and clickstream data.
Exposure to clean room environments (e.g., Google ADH, LiveRamp).
Experience with marketing automation platforms (Salesforce, Unica, Eloqua, Marketo, Adobe).
Knowledge of Canadian privacy regulations (CASL, PIPEDA).
Experience with Retail Media Networks (e.g., Amazon Advertising, Walmart Connect, Roundel).

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.