Who Can Apply
- Candidates must be legally authorized to work in Canada
Job Description
Insight Global is seeking a Digital Marketing Manager to support a top retail client with Platforms, Strategy and Privacy of their media buying platform for a 12-month contract. This individual will lead the end-to-end workflow and oversee all advertising systems required to execute media strategies effectively.
In this role, you will provide proactive guidance for upcoming tech builds and roadmaps, identify risks through the privacy risk assessment process, and track remediation actions as needed. You will be responsible for knowing the privacy impacts of projects.
You will help manage key privacy initiatives and help teams design their systems and customer experiences in a manner that uploads the high bar for customer trust.
This role demands a deep understanding of digital media, advertising technology, and operational frameworks.
The Manager will collaborate with cross-functional teams, including IT, Product Development, Analytics, Legal, Media and external partners, to ensure platform capabilities are optimized and aligned with business goals.
Key Responsibilities:
(1) Actionable Deliverable
• Lead the launch of new ad tech offerings from the ground up, including RFP processes and MSA negotiations
• Ensure compliance with Canadian privacy and regulatory requirements
• Oversee the successful and timely delivery of the FY26 product roadmap
(2) Actionable Deliverable
• Build and manage the media buying roadmap for supplier-facing capabilities
• Partner with cross-functional teams to identify incremental inventory and ad product opportunities
• Develop and execute go-to-market plans for new offerings
(3) Actionable Deliverable
• Own and refine intra-team platform processes
• Serve as a subject matter expert for ad products and features supporting Account Management, Sales, Planning, and Ad Ops
• Conduct platform learning sessions for the OAM team on tools like creative builder, campaign creation, and reporting
(4) Actionable Deliverable
• Lead the privacy compliance roadmap development along with creating privacy risk assessment framework
• Plan, organize, manage privacy office projects, ensuring on-time, successful delivery
• Support development and implementation of privacy processes and procedures
• Prepare updates and formal communications to provide information about project status, issues, key decisions
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
Required Experience
- 10+ years of professional working experience, including 2+ years of experience in media buying and leading end-to-end workflow/overseeing all advertising systems for media strategies and an overall 6+ years in digital media, advertising technology, analytics, or a related field
- Experience in digital media, retail e-commerce, marketing/advertising technology, and onsite advertising products
- Depp knowledge of digital advertising ecosystems (DSPs, SSPs, DMPs, ad servers)
Required Education
- Bachelors Degree in business, marketing, commerce, computer science, or a related field.
Required Skills
- Strong ethical standards, service orientation, and dedication to upholding data privacy/protection integrity
- Strong understanding of structured testing (Ex/ incrementality testing)
- Previous experience with cross-functional leadership. Ability to unite stakeholders and align around shared objectives
- Strong analytical and communication skills. Ability to convey complex ideas into simple and clear terms to diverse audiences.
- Highly organized, decisive, and action-oriented with strong critical thinking and problem solving abilities.
Nice to Have Skills & Experience
- eCommerce advertising experience is an asset
- Retail industry experience preferred
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.