Key Responsibilities
Event & Trade Show Marketing
· Plan and execute end-to-end event strategies, including logistics, vendor coordination, and on-site activation.
· Maintain and optimize a comprehensive calendar of key tradeshows and industry events.
· Represent Surgical Theater at events to drive engagement, lead generation, and brand visibility.
Social Media & Content Marketing
· Own daily social media management and calendar planning across all channels.
· Partner with design and clinical teams to develop high-impact content, including XR demos, case studies, and clinical stories.
· Drive social media campaigns around new product launches, hospital partnerships, and key milestones.
· Track analytics to refine content strategy and increase digital engagement and lead conversion.
Sales Enablement & Asset Development
· Collaborate with Sales and Clinical teams to collect and curate real-world visuals, videos, and success stories.
· Maintain a dynamic library of marketing collateral and media assets to support presentations and field outreach.
· Ensure all materials are updated to reflect the latest innovations and customer feedback.
Brand Management
· Serve as a brand champion, ensuring consistency across all internal and external communications.
· Uphold the companys visual and verbal identity across platforms and materials.
· Conduct regular audits of assets to ensure market relevance and alignment with brand strategy.
Marketing Automation & Digital Campaigns
· Support the execution of targeted digital campaigns, newsletters, and product update communications.
· Leverage marketing automation platforms (e.g., Salesforce, HubSpot) to optimize segmentation, tracking, and engagement.
Partner & Media Relations
· Coordinate co-branded marketing efforts with hospital systems and strategic partners.
· Manage and update media kits, press materials, and branded partner collateral.
Messaging & Positioning
· Collaborate closely with the Product team to develop clear, compelling product and brand messaging.
Gather customer insights to refine value propositions and marketing language across touchpoints.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
Human Resources Request Form. The EEOC "Know Your Rights" Poster is available
here.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
Prior experience in virtual reality (VR) or augmented reality (AR) industries is a significant advantage.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.