An employer is looking to add a Senior Media Strategist to their team. This person will be responsible for crafting strategic media plans for clients. They will work closely with various Account Executives to craft comprehensive media strategies that align with client KPIs and elevate brand messaging to new heights. The ideal candidate is a strategic thinker, who can quickly retain vast information about our services offering to effectively apply to client plans.
They will be responsible for understanding our client's complete funnel offerings to offer the most pertinent recommendations. They will research formats, audiences and other market trends that would inform each strategic plan. It will be their job to identify effective ad formats and inventory for omnichannel media plans that drive client success and bolster brand impact. They will craft unique and specific targeting strategies that effectively will reach brand target audiences, as well as be responsible for identifying relevant measurement strategies that will ultimately confirm campaign success. They will navigate various platforms for research, forecasting, and media planning purposes including but not limited to eMarkerter, Statista, Pathmatics, Perplexity, ChatGPT, The Trade Desk, DV360, Amazon DSP, Salesforce, etc.
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HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available
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2+ years of digital media strategy, account management, or sales experience
Experience working in a programmatic landscape, with various programmatic formats.
Experience working with media planning, research, and strategy tools such as eMarkerter, Statista, Pathmatics, Perplexity, ChatGPT, The Trade Desk, DV360, Amazon DSP, Salesforce, etc.
Proven ability to establish and maintain rapport with external and internal teams
Experience in a Sales or Media Strategy capacity in an agency environment serving clients in a variety of industries.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.