Job Description
• Lead the design and execution of channel bundling strategies across paid, owned, and earned media to optimize campaign performance and measurement.
• Partner with media and brand teams to align AdTech and MarTech capabilities with business objectives.
• Drive integration across platforms (e.g., CDP, DSPs, CRM, clean rooms) to enable seamless audience activation and measurement.
• Identify opportunities to enhance personalization, targeting, and ROI through advanced data usage.
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• Own and lead weekly OBU and SBU stakeholder calls, ensuring alignment on priorities, roadmap, and execution.
• Act as the central point of coordination between marketing, analytics, data, and technology teams.
• Translate business needs into scalable technology and data solutions.
• Drive adoption of enterprise capabilities across brands and therapeutic areas.
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• Serve as Product Management Lead for the US Marketing Navigator, focusing on AI-driven and agentic workflows.
• Define and prioritize product roadmap, including use cases leveraging GenAI, automation, and decisioning engines.
• Collaborate with data science and engineering teams to operationalize AI capabilities into marketing workflows.
• Ensure solutions are intuitive, scalable, and aligned with compliance and regulatory standards.
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• Lead the US HCP Data Governance Council (DGC) use case, ensuring proper governance of data across marketing and media activation.
• Define best practices for data usage, consent, identity resolution, and activation in partnership with legal, compliance, and data teams.
• Ensure adherence to privacy regulations and internal policies across all AdTech/MarTech initiatives.
• Act as a key liaison between governance bodies and execution teams.
• Own relationship and integration strategy with LiveRamp, ensuring effective use of identity resolution and data onboarding capabilities.
• Enable privacy-safe data collaboration through clean rooms and partner ecosystems.
• Drive use cases that enhance audience targeting, measurement, and attribution.
• Evaluate and scale identity solutions to support omnichannel engagement
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• 5–8+ years of experience in AdTech, MarTech, Digital Marketing, or Product Management
• Strong understanding of marketing technology stack (CDPs, DSPs, CRM, clean rooms, identity solutions)
• Experience working with cross-functional stakeholders in complex, matrixed organizations
• Proven ability to lead strategic initiatives and translate them into execution
• Familiarity with data governance, privacy, and compliance frameworks (HIPAA, GDPR, etc.)
Nice to Have Skills & Experience
• Experience in pharma / healthcare marketing
• Exposure to AI/ML, GenAI, or agentic workflows in marketing
• Experience with platforms such as LiveRamp, Salesforce, Tealium, or similar ecosystems
• Strong product management mindset with experience owning roadmaps
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.