Job Description
The SEO Specialist supports the execution of search engine optimization initiatives with a strong emphasis on local SEO and on-page optimization. In this role, the specialist implements on-page best practices, including metadata, H1s, internal linking, and content optimization, while assisting with SEO execution within CMS templates. They manage and optimize Google Business Profiles by maintaining business information, monitoring user-suggested edits, and enhancing local visibility through location page improvements and keyword alignment. The specialist conducts basic SEO audits using tools such as seoClarity and crawl platforms, identifying issues like missing metadata, broken links, indexability concerns, and redirect errors, and performing quality assurance checks before page launches. They also support reporting efforts by monitoring performance trends across GA4 and related platforms, tracking keyword shifts, and flagging anomalies or technical issues. Additionally, the role includes reviewing, organizing, and applying taxonomy tags within the Optimizely CMS to ensure consistent content classification across the site. Collaboration is central to this position, as the specialist works closely with cross-functional teams, vendors, and platform partners while maintaining documentation, tracking progress, and clearly communicating risks, opportunities, and recommendations.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
- 1-3 years of experience as a Local SEO
- Strong Excel experience
- Google Business Profile experience
Nice to Have Skills & Experience
- Knowledge of AI and generation optimization
- Taxonomy experience
- Healthcare experience
- Project management skills
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.