Insight Global is looking for an Email Marketing Specialist for one of our large technology companies.
- Develop and execute B2C email marketing campaigns using Braze.
- Set up and manage Braze Canvases to support multi-step customer journeys and drip messaging flows.
- Ensure all emails are optimized for deliverability, responsiveness, and engagement.
- Design and maintain customer journey maps to guide lifecycle marketing strategies.
- Identify key touchpoints and opportunities for personalized messaging across the customer experience.
- Build and manage automated drip campaigns to nurture leads and retain customers.
- Continuously test and refine messaging sequences based on performance data.
- Monitor campaign performance metrics (open rates, CTR, conversions, etc.).
- Create and present reports with actionable insights to improve future campaigns.
- Maintain and segment email lists for accurate targeting and personalization.
- Partner with product, design, analytics, and customer success teams to align messaging and campaign goals.
- Contribute to integrated marketing strategies and cross-channel initiatives.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
Human Resources Request Form. The EEOC "Know Your Rights" Poster is available
here.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
2+ years of experience in email marketing, with hands-on expertise in Braze.
Strong understanding of B2C email communications, segmentation, and personalization.
Experience with customer journey mapping and drip messaging strategies.
Analytical mindset with proficiency in campaign performance reporting.
Excellent communication and project management skills.
Ability to work effectively in a fast-paced, collaborative environment.
Basic HTML/CSS knowledge for email formatting is a plus.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.