Job Description
Insight Global's top pharmaceutical client is seeking a Omnichannel Lead to join their Omnichannel Marketing Strategy & Operations division. The consultant will assist with strategy and implementation/execution of brand campaigns for HCP audiences. The lead will help deliver on their Omnichannel vision by collaborating with cross-functional teams across the Brands, Digital, Advanced Analytics, IT, creative agencies, MLR review, etc. This consultant will be responsible for working across functions and brands to drive campaign execution through internal capabilities and corresponding digital channels in the connected customer journey. This person must have strong knowledge of email marketing/email channel, how it connects to other marketing channels, and understanding of the technologies behind integrating these channels. This role will be key in partnering with Brand and IT teams to develop taxonomy/tagging across digital/personal channels. They will also partner with Analytics/Data Science to uncover insights for omnichannel insights. Knowledge of commercial pharma data, Analytics tools, and CRM is required.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
5+ years' experience in Digital Marketing or Omnichannel Marketing Strategy, Operations, or Campaign Execution
Pharmaceutical Marketing experience
Experience working with CRM, Web Analytics, Marketing Automation tools
Experience partnering with Brand Leaders, Business, Copy Approval, and IT to deliver marketing campaigns (Websites, Email Campaigns, etc.)
Deep Business Relationship Management experience between Brand and Operations leadership
Excellent communication and interpersonal skills
Nice to Have Skills & Experience
Technical skills in marketing analytics and automation tools
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.