Insight Global's top pharmaceutical client is seeking a Omnichannel Strategy & Execution Lead to join their Omnichannel Marketing Operations division. The consultant will assist with strategy and implementation/execution of brand campaigns, to deliver on the Omnichannel vision utilizing Salesforce Marketing Cloud (SFMC), Media and select digital products and platforms. This consultant will be responsible for working across functions and brands to drive campaign execution through our internal capabilities like Salesforce Marketing Cloud (SFMC) and corresponding digital channels in the connected customer journey. This person must have strong knowledge of email marketing/email channel, how it connects to other marketing channels, and understanding of the technologies behind integrating these channels. This role will be key in partnering with Brand and IT teams to develop taxonomy/tagging across digital/personal channels. They will also partner with Analytics/Data Science to uncover insights for omnichannel insights using SFMC as an enabler. Knowledge of commercial pharma data, Google Analytics, and Veeva CRM is a big plus.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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5+ years' experience in Digital Marketing or Omnichannel Marketing Strategy, Operations, or Campaign Execution
Pharmaceutical Marketing experience (HUGE PLUS but not technically required)
Experience working with Google Analytics, CRM (Veeva), Content Management Systems (Drupal/SiteCore), Marketing Automation tools (SFMC Preferred)
Experience partnering with Creative Agencies, Business, Copy Approval, and IT to deliver marketing campaigns (Websites, Email Campaigns, etc.)
Deep Business Relationship Management experience between Brand and Operations leadership
Excellent communication and interpersonal skills
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.