Sr. Business Analyst (Direct to Consumer)

Post Date

Nov 10, 2025

Location

Hopewell Township,
New Jersey

ZIP/Postal Code

08560
US
Jan 10, 2026 Insight Global

Job Type

Contract

Category

Business Analysis

Req #

NNJ-baf031f5-57be-4266-a388-364e03f282a8

Pay Rate

$61 - $76 (hourly estimate)

Job Description

Insight Global's top pharmaceutical client is building an embedded team within their Commercial AI Products organization to support their Patient Experience AI capabilities. The Sr. Analyst will be assigned to a specific therapeutic area and help lead Direct to Consumer activities including pulling together decks, managing cross functional partners across analytics/brand/omnichannel, design A/B testing, spearheading funnel conversion, triaging ad-hoc analysis requests, working with media agencies for optimizing pull throughs, and the omnichannel organization on measurement.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Required Skills & Experience

5+ years' experience in business analysis with experience in highly matrixed commercial life sciences environments
Experience working on Media Activation and Optimization with knowledge of Demand Side platforms (LiveRamp preferred)
Experience with 3rd Party audience creation/segmentation tools such as Swoop/Purple Labs
Data Analysis skills with excel, SQL preferred, Tableau
Experience with Media Measurement, A/B testing, and Omnichannel Orchestration
Excellent communication and interpersonal skills

Nice to Have Skills & Experience

Omnichannel Orchestration specifically for Patient marketing
Experience with Patient Data

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.