Analytics Tagging BA

Post Date

Apr 17, 2025

Location

Basking Ridge,
New Jersey

ZIP/Postal Code

07920
US
Jun 27, 2025 Insight Global

Job Type

Contract

Category

Business Analyst (BA)

Req #

NNJ-776774

Pay Rate

$48 - $60 (hourly estimate)

Job Description

Insight Global is looking for a Lead Business Analyst for one of their largest Telecom clients. This individual should have a proven expertise within Marketing analytics, preferably Adobe Analytics, as well as strong experience with Tag Management System. This resource will help in measurement and reporting for cross-functional teams as they plan, build and launch world-class experiences. You will help translate raw data into actionable insights and
better experiences for customers. Your deep knowledge of measurement solutions will help to determine the best approaches for implementations that best meet business needs. Responsibilities include working with digital analytics & marketing teams to decipher business requirements, deliver implementations which meet those requirements, translate business requirements to implementation specifications for developers, design & maintain high level documents, effectively troubleshoot & analyze complex issues related to JavaScript tags & data discrepancies, write automated tests to ensure tags are firing as expected, and maintain JIRA board for ongoing projects and tasks. Exceptional written & verbal communication skills are critical for this role as you will be interfacing with cross-functional teams and stakeholders often.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. The EEOC "Know Your Rights" Poster is available here.

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Required Skills & Experience

-6+ years of experience in Business Analysis with an expertise in requirement gathering.
-Strong experience with Marketing analytics technologies (preferably Adobe Analytics)
-Experience working with Tag Management System (TMS)
-Experience conducting root cause analysis with a strong understanding of KPIs and metrics
-Troubleshooting experience using browser debugging tools (Chrome Dev Tools, Firebug, etc)
-Basic understanding of front end technologies like JavaScript, HTML & CSS

Nice to Have Skills & Experience

-Digital / Web experience
-Previous lead experience
-Experience with BI tools
-Adobe cloud experience

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.