Insight Global is looking for a Digital Marketing Analyst to support a client of ours in the Grand Rapids, MI area. This candidate will support the eCommerce and digital marketing analytic needs by analyzing, interpreting, and reporting on web traffic, online service usage, and identifying opportunities for improvement/optimization through decreasing deterrents and eliminating customer pain points. The role will also support reporting performance on digital marketing efforts and work with other Business Intelligence groups as needed to provide data and support the measurement and reporting of the eCommerce/digital product performance against plans.
Produces weekly, monthly reports to communicate performance and progress against goals and opportunities.
Develops and generates dashboards, graphs, and other visuals to communicate findings, trends and performance to various groups and individuals.
Understands website behaviors and delivers customer experience recommendations.
Performs data consolidation and validation.
Identify requirements, manages, and delivers proper analytics tags/code and parameter tracking for websites, online services and tools, and digital marketing efforts including email, social , seo, paid inbound.
Helps identify and provide analysis support for A/B testing and multivariate (from hypothesis creation to influencing creative direction to identifying success metrics) and post-test analysis and reporting to cross functional stakeholders.
Collects business tracking requirements from multiple sources including product specialists, content owners and other stakeholders and is responsible for the execution of analytics code to meet the measurement/tracking needs
Serve as a UAT resource for marketing and product releases.
Ensures solutions are consistent with organization objectives. May refer to established precedents and policies.
Performs other duties as assigned.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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3-5 or 5+ years of experience in similar or related role (web analyst or equivalent combination of education, training, exp. has own website, etc.)
Experience with the following tools & technologies:
o Google Analytics - what will be used a lot for current and upcoming projects (if they have GA4 that is a plus, not required)
o Microsoft Office Applications (Word, Excel, PowerPoint)
o Google Apps, including Gmail, Sheets, Slides, and Drive
o Google Tag Manager (using most at the moment)
o MicroStrategy or SAP
Uses strong analytical skills to provide insights as well as recommendations for changes and convinces key decision makers of business benefits of recommendations.
Exhibits high degree of proactiveness in analyzing customer behavior using available data to influence change.
Must have excellent project management, administration and organization, presentation, written, verbal and interpersonal communication skills and strong problem-solving capabilities.
Must have the ability to multi-task, prioritize and be able to work independently or within a team environment.
Must be willing and able to take on new responsibilities with a strong desire to succeed and produce results.
Applies technical knowledge and business acumen to develop measurements and tracking mechanisms that inform business decisions.
Carefully listens to understand business problems from internal customers and provides solutions to meet those needs.
Experience with dashboarding tools such as: Looker Studio (Data Studio), Tableau, or other data visualization tools is a plus.
Google BigQuery or SQL a plus.
Bachelors degree in marketing, Communications, Information Systems, or related.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.