Insight Global is looking for a qualified Digital Marketing Manager to join our client's team in Beverly, MA. This exciting opportunity is a permanent position joining our client who is in the asset management industry and offers a competitive base salary, yearly bonus potential, comprehensive health benefits and unlimited paid time off.
The Digital Marketing Manager will play a crucial role in developing and implementing a comprehensive, integrated digital marketing strategy across various channels, including the website, SEO/SEM, email marketing, social media, and display advertising. This position requires strong stakeholder and project management skills, as well as a proven track record of working collaboratively and efficiently. This person must have experience working in a regulated environment (financial services; ideally asset management) and have a solid understanding of regulatory compliance.
The primary responsibilities of the Digital Marketing Manager include:
- Developing and driving the marketing strategy for e-distribution, including designing templates, writing compelling copy, and ensuring timely and accurate email marketing campaigns.
- Managing select website development projects, updating content and data on a quarterly basis, and generating website traffic reports for key stakeholders.
- Maintaining the brand's presence on various social media platforms (organic and paid), creating engaging social media posts related to key products, campaigns, and initiatives.
- Crafting copy for external communications across e-distribution, social media, and website features, focusing on clarity, accuracy, and the ability to simplify complex concepts.
- Ensuring the accuracy, functionality, and compliance of all website pages with Easterly regulatory standards.
- Developing website features to showcase focus products and key initiatives, including copywriting and design.
- Assisting the Marketing Team by providing recommendations on best practices for website information architecture.
- Collaborating with marketing to consider target audiences and enhance the digital experience through e-distribution, website traffic, and other digital deliverables.
- Identifying process improvements and working with marketing to implement best practices that facilitate user journeys and lead generation.
- Effectively project managing requests from marketing colleagues, ensuring timely approvals from stakeholders, legal, and compliance, thus minimizing time to market.
- Demonstrating a strong understanding of data to analyze changing trends and competitor information, supporting the provision of analytics, and driving a test and learn approach through relevant analytics tools.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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https://insightglobal.com/workforce-privacy-policy/ .
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.