Paid Social Manager

• Develop, implement and manage comprehensive paid social media strategies to achieve business objectives across Meta, Pinterest, TikTok, Snapchat, etc. platforms.
• Oversee the execution and optimization of product catalogs to create dynamic and personalized ad experiences.
• Work closely with creative teams to develop engaging and effective ad creatives and review copy.
• Lead and manage multiple projects simultaneously, ensuring timely execution and delivery.
• Oversee agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly level to ensure campaigns are hitting top line goals.
• Collaborate with Director, teams, and agencies on adjustments to the digital advertising budget effectively, allocating resources for maximum impact and efficiency across campaigns on a daily, weekly, and monthly pacing.
• Use analytics tools like Adobe and in-platform analytics to track, analyze, and report on key performance indicators.
• Collaborate with the customer insights team on weekly and monthly reporting. Provide regular performance reports and insights to key stakeholders.
• Identify growth opportunities through data analysis, A/B testing, and market research.
• Continuously test creatives, campaigns, and audiences to drive improvements.
• Participate in platform Beta programs and test new features to stay ahead of trends and improve account performance.
• Manage and develop direct reports and foster career development.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• Bachelor's degree in marketing, business, or related field.
• 7+ years of experience in paid social media marketing, with a focus on Meta platforms. From creation to optimization to analysis. With a focus in retail and paid media.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Proficiency in MarTech tools for campaign automation and optimization.
• Strong project management skills with a focus on timely execution.
• Experience managing and optimizing digital advertising budgets effectively.
• Ability to stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.