Digital Marketing Specialist

Insight Global is seeking an experienced Digital Marketing Specialist to join an established concrete flooring company in the greater Chicago area that focuses on transforming concrete surfaces for residential, commercial, and industrial spaces. This is a hybrid and full-time, permanent role with competitive salary and comprehensive benefits.

In this role, the Digital Marketing specialist will oversee digital marketing advertising targeting residential customers. The specialist will report directly into the CEO and be the primary marketing point of contact at the company.

To be successful in this role, it is imperative to have strong marketing/advertising experience in Meta Business Suite and Google Ads, specifically around new customer acquisition.

Day-to-day responsibilities:

- Create end-to-end digital marketing campaigns targeting residential home improvement customers
- Create, run, and manage digital ads in Meta Business Suite and Google Ads
- Diagnose digital campaign inefficiencies and optimize campaigns accordingly
- Manage advertising budget allocation within Google and Meta
- Partner with videographer and content agencies to launch creative ad campaigns
- Stay abreast on industry trends and competitive intelligence
- Ideate on future digital marketing opportunities and tests

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Required skills and experience:

- 5+ years of experience in B2C digital marketing
- 5+ years of experience managing campaigns in Meta Business Suite and Google Ads
- 3+ years of experience creating end-to-end digital marketing campaigns, including budgeting, optimization, and analysis
- Prior marketing experience in the home improvement or concrete industry
- Ability to work onsite or hybrid in East Dundee, IL

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.