Social Media Content Creator

Insight Global is seeking a Paid Social Media Content Creator with one of our clients in the retail space. They will own the development of high‑performing paid social assets while also supporting organic content creation across multiple brand channels. This role blends creativity, advertising strategy, hands‑on production, and platform‑native storytelling.
You will be responsible for ideating, scripting, filming, editing, and producing compelling paid ads across Meta, TikTok, YouTube, and emerging channels. You’ll partner closely with Brand Marketing and the Social Media Team to develop a cohesive content strategy, contribute to trend discovery, and ensure creative aligns with brand goals.
This role requires comfort filming in grocery stores, a strong understanding of paid social best practices, an eye for detail, and the ability to deliver high-volume, high-quality content quickly.

Day to day:
Take full ownership of creating paid social assets for the Brand Marketing & Social Media Team, from concept to final delivery – with a focus on video assets
· Produce platform-specific video ads tailored for Meta, TikTok, YouTube, and other paid channels.
· Develop and record voiceovers, hooks, scripts, and ad storylines optimized for performance.
· Apply best practices in paid social creative, including thumb‑stopping visuals, rapid pacing, and strong CTAs.
· Provide best practices and ways to optimize efforts based on performance data and platform trends.
· Stay on top of social trends bringing fresh, creative and out of the box ideas to the table
· Assist with organic social assets when needed – including still graphics, Reels, TikToks, short-form videos & stories

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

· 2+ years of content creation experience, including paid social asset development.
· Proven experience creating content for Meta, TikTok, YouTube, and other paid or organic platforms.
· Hands-on experience with voiceovers, ad-style video creation, and scripting.
· Exposure to organic social content for brand channels.
· Proficiency with CapCut, Adobe Creative Suite, and video-editing tools.
· Strong understanding of social media formats, trends, storytelling, and audience engagement.
· Strong verbal and written communication skills.
· Ability to work collaboratively in a creative team environment.
· Highly organized with strong time‑management skills; comfortable working in a fast-paced environment.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.