Digital Marketing Manager

We are looking for a Digital Marketing Manager to join our clients marketing team. This role is ideal for a marketing generalist who is confident in managing campaigns across multiple channels, optimizing performance, and collaborating with internal teams and external vendors. The right candidate is data-driven, organized, and eager to help grow brands in competitive local markets.

Key Responsibilities
● Plan, launch, and optimize digital marketing campaigns across several channels including LSA (Local Service Ads), Google Ads, Bing, paid social, display, and other online platforms
● Support local marketing efforts including Google Business Profiles, SEO, review management, and map pack optimization
● Manage lead sources, including digital ads, website landing pages, and third-party aggregators
● Coordinate email marketing, social media, and reputation management strategies
● Oversee traditional media campaigns, such as TV, radio, and print/mailers, when needed
● Track and analyze campaign performance; deliver actionable insights and ROI reporting
● Partner with cross-functional teams, vendors, and creative resources to deliver campaigns on time and within budget
● Help manage marketing budgets and ensure efficient use of spend

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

● 4 - 6+ years of experience in digital marketing, preferably in a multi-location or B2C environment
● Strong generalist background with hands-on experience in several of the following: LSA (Local Service Ads), PPC, paid social, SEO, and analytics
● Excellent project management skills with the ability to coordinate across multiple stakeholders
● Strong analytical mindset with experience tracking key KPIs (CPC, CPL, ROAS, ROI, etc.)
● Excellent communication and organizational skills
● Self-starter with the ability to thrive in a fast-paced, growth-oriented environment

● Experience with home services or franchise-style businesses (roofing, HVAC, plumbing, etc.)
● Familiarity with ServiceTitan or other home services CRMs (AccuLynx, Jobber, etc.)
● Hands-on experience with call tracking tools (CallRail), marketing automation (Zapier, Hatch, Chirrp), and landing page platforms (Unbounce)
● Knowledge of review/reputation management tools (Podium, PulseM, etc.) as well as experience with review collection strategies
● Comfort in project management in traditional advertising channels such as TV, radio, and direct mail (Valpak, magazines, etc.)
● Basic design skills to coach creative teams
● Technical foundation: GTM, basic HTML/CSS/JavaScript, or web application familiarity

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.