As a Senior Data Analyst, you will analyze complex datasets to uncover insights that drive business decisions and strategic initiatives. You will be responsible for implementing and managing analytics platforms, developing data-driven strategies, and ensuring deliverables align with business objectives and user needs. The ideal candidate has a strong technical background, experience with data visualization and statistical analysis, and a consultative approach to problem-solving. You will manage data projects, identify trends and opportunities, optimize reporting processes, and collaborate with cross-functional teams to translate data into actionable insights that support long-term business growth.
Implement and Manage Analytics Platforms Deploy and maintain Google Analytics (via Google Tag Manager) to ensure accurate tracking and data collection.
Business Intelligence & Data Analysis Utilize BI tools like Tableau, Power BI, or Looker Studio to analyze and visualize data, providing actionable insights.
Advanced SQL & Data Management Leverage SQL expertise in cloud databases (Google BigQuery, Snowflake) to extract, manipulate, and analyze large datasets.
Digital Analytics Strategy Develop comprehensive measurement strategies aligned with client business objectives and KPIs.
CRO & Personalization Optimize user experiences and drive conversions using tools like Adobe Target for conversion rate optimization and personalization.
Marketing Pixel & UTM Tracking Implement marketing pixels for ad platforms (Meta, Google, LinkedIn) and standardize UTM parameters for accurate campaign performance tracking.
Compensation:
$50.00/hr to $65.00/hr.
Exact compensation may vary based on several factors, including skills, experience, and education.
Employees in this role will enjoy a comprehensive benefits package starting on day one of
employment, including options for medical, dental, and vision insurance. Eligibility to enroll in
the 401(k) retirement plan begins after 90 days of employment. Additionally, employees in this
role will have access to paid sick leave and other paid time off benefits as required under the
applicable law of the worksite location.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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https://insightglobal.com/workforce-privacy-policy/ .
Bachelors degree in Computer Science, IT, Business Analytics, or a related field (Masters preferred).
5+ years of experience in digital analytics, with a focus on technical implementation and strategy.
Proven experience implementing Google Analytics (via Google Tag Manager).
Expertise in BI tools (Tableau, Power BI, or Looker Studio) and advanced SQL skills, with experience in cloud databases like Google BigQuery or Snowflake.
Strong knowledge of CRO strategies and tools like Adobe Target, as well as marketing pixel implementation for major ad platforms.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with clients and internal stakeholders.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.