Social Media Manager- REMOTE EU

A client of Insight Global is looking to add a Social Media Manager to their team
Strategy
- Provide continuous input to the Social Media Director and Social Media Agency for platform-specific strategies based on audience preferences and cultural nuances for Instagram, TikTok, and YouTube that drive audience growth, engagement, and brand visibility.
- Support regular review of strategy and proactively suggest potential improvements
- Execute the defined platform-specific strategies
Execution
- Collaborate with various internal and external teams
- Calendar planning
o Identifying relevant posts & stories from existing toolkits
o Collaborate with the other teams in case of opportunities to do collaborative posts or share their content (e.g. influencers, partners, artists, etc.)
o Identify UGC opportunities to include in the calendars and/or repost, incl. obtaining consent from the original poster
o Work with the social media agency on any additional content needed
o Write & adapt captions in English
o Propose content calendars
o Receive & review proposals from markets for publications about local activities
o Work with the operations manager who coordinates approvals
- Publishing/Scheduling
o Publish/schedule publications as per the approved content calendar
o Repost suitable content after obtaining the relevant approvals
o Collaborate with internal and external teams in case of coordinated publications, incl. collaborative posts (e.g. with influencers)
- Community Management
o Respond to organic comments & DMs in English. All other languages are managed by other teams.
o Do proactive community management based on briefing
o Identify popular posts about the brands that we can engage with
o Reassign comments & DMs to other teams in Sprinklr as needed
o Review tagged media and accept/remove tags as per guidelines & approvals
- Content
o Work with agencies to create new content based on planned campaigns and current trends
- Social Listening & Reporting
o Provide input to the Social Data Agency to track & report on the performance on a regular basis
o Provide input to the Social Data Agency in case of listening needs
o Review reports from the agencies and provide feedback
o Make improvement recommendations based on the data
- Other
o Social media is a dynamic environment and we expect the successful candidate to keep up with industry trends, emerging platform features, and competitor activity to inform social media activities

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

- Minimum 5 years experience in managing regional/global accounts for big brands
- Experienced in managing Instagram, TikTok, and YouTube for brands. Deep understanding of each platform’s algorithms, best practices, and audience behaviors.
- Proven ability to analyze performance metrics, generate actionable insights, and pivot strategies for continuous improvement.
- Strong project management skills, including the ability to manage multiple accounts simultaneously while working with various teams and maintaining deadlines.
- Excellent communication and interpersonal skills for working with cross-functional teams, including marketers, regional managers, and external partners.
- Quick reaction time and able to adapt plans flexibly. Calendars may need to be adjusted frequently due to trends.
- Deep understanding of European culture, including the different sub-cultures across the continent
- Highly skilled in English. Does not have to be native, but close to it.
- Content creation skills are a bonus, but not required as almost all content is created by agencies
- Experience with Sprinklr and Bitwarden (or other password management tools) preferable

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.