- Develop and implement a marketing strategy that aligns with the Kingspan brand, commercial objectives and customer segmentation.
- Collaborate with technical / building technology leaders to create a content plan for built environment / building science / building materials marketing collateral that complies with the Marketing Integrity Manual.
- Understand, interpret and critique building science, sustainability and building materials content that is clear across multiple disciplines.
- Create value propositions and key messaging that aligns with the needs of different customer segments and building sectors.
- Build thought leadership in the built environment / building materials sector and support key themes of the Group strategy both internally and externally.
- Formulate integrated marketing plans, utilizing the 7 Ps, to achieve strategic goals, brand positioning and lead generation KPIs.
- Critique dashboards, data & analytics to drive continuous improvement in marketing campaigns and create a culture that encourages improvement.
- Work with CRM and other marketing automation tools and platforms to curate customer journeys.
Travel: Travel will vary, but will be approximately 25% between industry shows, field research, intercompany meetings.
- Significant experience and proficiency with business computer applications (Microsoft Office, Excel, databases, and spreadsheets).
- Knowledge and practice of modern manufacturing techniques.
- Strong leadership skills, analytical, and problem-solving ability.
- Organizational skills; strict attention to detail; ability to multi-task and prioritize.
- Excellent communication skills, interpersonal and conflict resolution skills.
- The ability to deal with highly complex issues and to stay calm when under pressure.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.