Strategy & Planning:
- Develop and implement data-driven demand generation strategies aligned with business objectives and market trends.
- Identify and nurture target audiences, developing buyer personas and segmentation strategies.
- Conduct market research and analysis to inform demand generation efforts.
- Stay abreast of emerging trends and technologies, recommending and implementing innovative solutions.
Campaign Execution & Optimization:
- Oversee the execution of multi-channel campaigns, including digital marketing, content creation, webinars, events, and partner programs.
- Leverage marketing automation tools and analytics to optimize performance and measure ROI.
- Collaborate with marketing, sales, and product teams to develop compelling content across the buyer's journey.
- Work with revenue teams to implement and optimize marketing automation for lead nurturing, scoring, and conversion.
- Track and analyze campaign performance metrics to drive continuous improvement.
Team Leadership & Collaboration:
- Manage and empower a high-performing demand generation team, fostering collaboration and accountability.
- Provide guidance, coaching, and support to team members for professional growth and departmental goals.
- Foster collaboration and alignment with the sales team for effective lead handoff, quality, and follow-up.
- Manage relationships with internal and external vendors and agencies supporting demand generation initiatives.
Additional Responsibilities:
- Develop and execute demand generation strategies to drive qualified leads and meet revenue goals.
- Ensure alignment with overall marketing and business objectives.
- Track and report key performance indicators (KPIs) to demonstrate the impact of demand generation efforts.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
- 5+ years of B2B demand generation experience with a proven track record of success in driving leads and pipeline growth.
- Strong understanding of marketing automation platforms and analytics.
- In-depth knowledge of B2B marketing channels and campaign execution best practices.
- Excellent communication, interpersonal, and leadership skills.
- Data-driven mindset with a focus on measurement and performance optimization.
- Ability to work independently and collaboratively within a team.
- Passion for innovation and staying current in the marketing landscape.
- Bachelor's degree in marketing, business, or a related field.
- 3+ years of experience in B2B demand generation.
- Proficiency in digital marketing tactics (email, SEO, paid advertising, social media, content, web analytics).
- Experience with specific marketing automation platforms (Pardot, Salesforce, Zoominfo, Bombora, HubSpot, Ahrefs, MOZ, Google Suite).
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.