Digital Marketing Data Analyst

Responsibilities Include (But aren't limited to):
Manages and executes CMS workflow/content processes (authoring, publishing, proofreading, editing, HTML/CSS code correction) to ensure quality content, proper grammar, style and optimization for SEO, collaborating with internal and external staff, coordinating language translation processes with vendor, and troubleshooting issues with CMS vendor as required
Collaborates and works closely with the web project manager and digital marketing director to troubleshoot and update creative assets, materials,content and implement content architecture solutions
Responsible for supporting and educating SHC and SI staff on web content and CMS best practices to improve web content and development workflow, as well as reviewing style guides, publishing procedures and Sitecore specific processes
Works closely with Web Project Manager and third party developers to collaborate on continuous improvement projects, implement bug fixes and new functionality. This includes collaborating and providing guidance during all phases of web projects
Leads search engine optimization projects, research and implementation using BrightEdge SEO platform and Google search tools. This includes technical troubleshooting, monitoring crawl reports and report dashboard development
Support for web projects and implementation of various web based tools

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

MUST HAVES:
- Bachelor's Degree in data analytics, statistics or a related field
- 3 or more years of digital marketing analytics experience
- Proficiency in DAX (Data Analysis Expressions) (PowerBI language)
- Proficiency in PowerBI/Looker Studio/Tableau for data visualization and dashboard creation
- Strong SQL skills, for data querying, manipulation, and extraction
- Experience with Server-Side Tag Management
- Proficiency in BigQuery for data storage, management, and analysis
- Experience in Customer Data Modeling and Integration support for Salesforce Marketing Cloud - major part of the future for them

PLUSSES:
- Experience with Looker Studio and audience development
- Familiarity with advertising platforms and leveraging first-party data for improving ad performance
- Experience developing pipelines and integrations to ingest, automate and export data
- Experience with healthcare data standards and regulations, including HIPAA and HL7,

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.