We are seeking a results-driven Senior Digital Analyst to support our digital media team in delivering high-performing campaigns grounded in data, audience insights, and innovation. This contractor role is pivotal in optimizing national and local digital media investments across platforms like Connected TV, Online Video, Streaming Audio, Social, Display, and Search. Youll work closely with the Senior Digital Media Manager and our media agency team to translate complex campaign data into actionable insights, guide performance strategy, and ensure digital initiatives are driving measurable impact.
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5+ years of experience in digital media analytics, performance marketing, or media strategy.
Hands-on experience with media platforms (Meta, Google Ads, DV360, TikTok, etc.).
Strong skills in Excel, Looker Studio, Tableau, or other BI tools.
Deep knowledge of digital KPIs, attribution models, and A/B testing.
Experience working with large budgets and complex digital ecosystems.
Strategic thinker with strong communication and storytelling skills.
Audience strategies
CDPs (customer data platforms) - Hightouch or composable CDP , mParticle, Tealium, ActionIQ
Experience in QSR, retail, or multi-location marketing a plus.
Familiarity with MMM or incrementality testing frameworks.
SQL or data querying experience.
Coming from a digital media agency or digtal media consulting firm
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.