An employer is seeking a Growth Marketing Manager for a full-time opportunity. This person can sit out of Miami OR the NYC metro area. In this role, you will drive growth for the client's flagship product, SiderAL, through a data-driven performance marketing strategy. You will manage and optimize paid campaigns across channels like Paid Search, Paid Social, and Amazon, focusing on LTV/CAC and strategic budget allocation for maximum ROI. Responsibilities include analyzing creative performance, managing CRM and retention programs, enhancing website and Amazon listings for CRO and SEO, and utilizing data-driven insights to refine strategies. You will conduct A/B tests to optimize performance, create performance-driven content, and stay ahead of industry trends through market research.
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Experience: Minimum of 5+ years in Growth Marketing.
Channel Management: Proven experience managing channels on Meta and Google.
E-commerce Platforms: Extensive experience with Shopify ecosystems, particularly in Direct-to-Consumer (DTC) markets.
Direct DTC Experience: Must have direct involvement in DTC operations, not as a service provider.
CPG Expertise: Experience in consumer packaged goods, including supplements, pharmaceuticals, and nutraceuticals.
Supplement Marketing: Understanding the unique aspects of marketing supplements.
DTC Presence Ownership: Demonstrated ability to manage the entire DTC presence, from customer acquisition to retention.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.