A partner of Insight Global is looking for a Marketing Manager to join their team in the Tampa area. This role will partner with Marketing and Sales leaders to collaborate on an efficient plan to achieve pipeline targets through a diverse mix of lead generation channels.
This is a hybrid role that will require two days in the office.
Responsibilities:
Develop comprehensive B2B multi-channel demand generation strategies covering the entire marketing and sales funnel (TOF/MOF/BOF), including awareness, lead generation, and nurture campaigns.
Manage all phases of integrated marketing campaigns including campaign strategy planning and scheduling, budget planning and tracking of expenses, creative and production timelines, consolidating and reporting marketing campaign performance metrics/effectiveness, and driving improvements
Manage the creation and execution of digital/automated lead nurturing campaigns paths that include lead scoring, list segmentation, testing, and analytics
Develop strategies to personalize, optimize and accelerate the buyer's journey through nurtures, content, website personalization, targeted programs, etc.
Manage and optimize paid ads spend across various platforms to maximize ROI.
Optimize the lead nurturing process and conversion rates at each stage of the funnel. Identify bottlenecks and opportunities for improvement, implementing strategies and tactics to increase lead-to-opportunity and opportunity-to-close conversion rates.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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https://insightglobal.com/workforce-privacy-policy/ .
Minimum 5 years' experience in Marketing or Marketing Communications
Encouraged, 3+ years of experience in B2B SaaS marketing
Knowledge of the digital and offline marketing landscape and how they interrelate
Demonstrated experience with marketing campaign planning and best practices
Experience in developing and launching marketing campaigns on time and on budget
Experience with marketing automation platforms, such as HubSpot
Must have B2B experience
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.