Content Marketing Manager

Post Date

Feb 13, 2024

Location

Clearwater,
Florida

ZIP/Postal Code

33762
US
Jun 17, 2024 Insight Global

Job Type

Perm

Category

Managerial / Professional

Req #

DGO-682346

Pay Rate

$60k - $90k (estimate)

Job Description

A company in the Clearwater area is looking for a Content Marketing Manager to join their team to help achieve demand generation goals. We're seeking someone who thrives on staying one step ahead of the market. You should have a knack for spotting industry trends and turning them into captivating content, whether it's long-form articles or bite-sized snippets. This position is a hybrid role that requires 2 days on site per week.



Key Responsibilities:



Create and maintain a content calendar

Develop new blogs for the website

Write web copy and blogs that are SEO-friendly

Work cross-functionally with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product's core benefits properly and consistently.

Optimize existing content and develop new content by following SEO best practices.

Transform product features into shareable and engaging website pages, slicks, and presentations

Draft press releases that are relevant to the business

Collaborate with the demand generation team to ensure content is supporting goals to not only capture but nurture prospects through their journey to customer.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Required Skills & Experience

-Exceptional business writing skills and strong grasp of grammar and style; can visualize as well as convey a message into relevant and interesting content.

-Exceptional time management and collaboration skills

-Strength in juggling multiple projects, prioritizing effectively between competing deliverables.

-Ability to develop, organize, and maintain process documentation

-3+ years of content marketing experience, preferably writing about Technology for B2B companies.

-Strong knowledge of content marketing strategy and channels

-Experience writing for a senior executive audience.

-Working knowledge of SEO best practices.

-Working knowledge of Google Analytics.

-Familiarity with Adobe Creative Suite and HubSpot is a plus but not required.

-Experience writing for Finance or Automation is a big plus

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.