The Senior Director of Performance Marketing is a strategic, results-driven leader responsible for driving scalable growth across paid and organic digital channels. Reporting directly to the CEO, this role leads customer acquisition, retention, and reactivation efforts while collaborating cross-functionally with teams like Sales, Product, Creative, and Finance. The position involves managing a high-performing team, optimizing campaign performance through data-driven analysis, and continuously improving marketing efficiency and ROI. The director oversees a wide range of marketing initiatives including SEO, SEM, affiliate programs, social media, email/SMS campaigns, and event sponsorships. Success in this role requires innovation, ownership of the full customer acquisition funnel, and a strong focus on measurable outcomes and budget adherence. This position will pay between $115,000-125,000/yr and is fully remote on EST hours.
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- 5+ years of experience directly managing marketing campaigns
- A bachelors degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
- Experience working with online ad platforms like Google Ads, Facebook Ads, Snapchat Business Manager, TikTok Ads Manager et
- 4+ years of experience managing direct reports
- Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
- Experience with SMS, email, affiliate, and SEO marketing
- Experience with subscription products, LTV and multi-touch attribution a plus
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.