A large telecommunications client in Stamford, CT is looking for a Senior Manager, Database Marketing to join the Database Marketing Team. The ideal candidate will have a background in campaign/outbound telemarketing, specifically using tactics such as SMS from a telecommunications company. Overall, this person will oversee day to day management tasks and manage a team of 2 analysts to produce high quality lead lists for sales and marketing tactics while ensuring critical service-related communications go out to customers. In this role you will be working extensively in a relational database environment while identifying business opportunities by blending business acumen with data analysis. This individual will Lead and identify opportunities to grow our potential customer base by carefully analyzing waterfall reports, interrogating suppression criteria, and recommending universe expansion opportunities. This role is very cross functional and works closely with other organizations under the Sales department, so this individual must be an excellent communicator and the ability to interface with managers and directors. This role is 60% management and 40% technical and has a pay range of $140,000-$165,000.
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- 7-10+ years experience with Database Marketing experience (telemarketing, SMS, campaigns, leads)
- Accountability for data/marketing projects
- 4-5+ years with data marketing project management experience
- Expertise with Unica for executing campaigns.
- Experience working with multiple data sets, data mining, leveraging models for segmentation within SQL
- Senior level presentation/communication skills and ability to work cross functionally with internal teams
- Bachelors degree
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.