A Fortune 100 company is looking for a Sr Business Data Analyst to join their Database Marketing team and sit onsite in Stamford, CT. This team is responsible for providing marketing data analysis to other groups/executives for their marketing campaign strategy. This person will look at the market nationally and must be able to visualize in Tableau, for instance, how many prospects are across the market footprint/market area that we can "direct mail" (or another tactic) and display mailable audience across footprint. These tactics vary from direct mail, email, SMS, and more. An example of a project that this person will work on is analyzing and pulling data from a database that has customers and prospective customers and executing marketing thru different tactics. A day to day for this employee is 60-70% of day SQL, 25% Tableau, and 5-10% in a marketing campaign tool, specifically Unica. This person needs to be data driven and passionate about solving problems, and be able to create visuals for individuals who are not technical. This role is very cross functional and works closely with other organizations under the Sales/Marketing department, so this individual must be a great communicator and the ability to interface with managers and directors. This company is looking for an employee to be present in Stamford in order to be converted to a full-time employee.
PR 46-55
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-4+ years of experience with marketing data analytics (telemarketing, SMS, campaigns, leads)
-High proficiency in SQL (experience working with multiple data sets, data mining, leveraging models for segmentation, aggregating data, writing complex queries, left and right joint, segmentation of data)
-Experience using Tableau for visualizations
-Bachelor's Degree
Experience working with UNICA or another campaign management tool (HUGE plus)
Telecomm background
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.