Product Marketing Manager

A customer is seeking a Product Marketing Manager to sit in Denver, CO or San Fran, CA.

- Develop and execute content strategies to drive brand awareness, customer engagement, and lead generation across our business verticals

- Create well-informed creative briefs and manage the content creation process from conception to publication.

- Collaborate with subject matter experts across the company to identify content topics and ensure the content is relevant, accurate, and aligned with business objectives and brand voice.

- Assist with the editing and review process to ensure all content meets quality standards, aligns with SEO practices, and abides by company guidelines before release.

- Develop content for different formats including blogs, whitepapers, infographics, video scripts, webinars, and sales enablement materials.

- Collaborate with the product and sales team to understand our product portfolio and articulate unique value propositions.

- Conduct market research and competitive analysis to inform content strategies.

- Track content performance and optimize strategies based on data insights.

- Can pay $50-60/h

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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- 3-5 years in marketing

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- Proven experience in product marketing or a similar role in a B2B environment, preferably in industries such as commercial logistics real estate, solar energy, energy storage, EV fleet charging, or warehouse operations.

- Strong experience with creating content strategies and drafting and editing content.

- Excellent written and verbal communication skills.

- Strong project management, multitasking, and decision-making skills.

- Proficient with content management systems and SEO best practices.

- Proven ability to work effectively with cross-functional teams and manage relationships with internal stakeholders.

- Ability to translate complex product information into compelling stories and marketing messages

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.