The Director, Brand Strategy & Consumer Engagement will be responsible for overseeing the brand strategy, planning, development, execution and coherence of marketing campaigns and activities to build and sustain our client's TV show brands throughout their multi-platform lifecycle. This role will lead the development of holistic marketing and consumer engagement plans across a diverse range of priority programming, spanning premium scripted and unscripted series.
The Director is a critical member of the Brand Marketing team, driving brand strategy, ideating concepts and spearheading execution of all initiatives, including digital activations, press-generating stunts, strategic partnerships and promotions, and network presence at consumer tentpole events. This person must be creative, strategic, and collaborative; expertly able to develop relationships across a variety of internal and external stakeholder groups, offering solutions for key business challenges and identifying amplification opportunities to maximize efficiency and effectiveness.
A strong understanding of the evolving media landscape will be critical in this role, as this person will be tasked with driving viewership across a multi-platform ecosystem. Exceptional presentation skills are also essential, as this person will be responsible for presenting their campaigns to both internal and external stakeholders at the highest level.
Responsibilities will Include:
Drive the planning, development, and execution of comprehensive multiplatform marketing plans for TV shows
Lead cross functional teams to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets
Clearly communicate goals, positioning, and strategy to all constituents serving as the marketing lead for the entire department, other departments and external partners to ensure all communications adhere to brand voice and strategy, and identify opportunities to increase exposure
Know storylines, casting, key production info, scheduling, etc.
Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing and metrics.
Share info and as necessary guide, and lead plans adjustments based on findings
Identify opportunities for consumer engagement, including the ability to evaluate spend through an ROI lens
Build brand partnerships and secure co-marketing efforts that help drive reach, conversation, and awareness
Author marketing campaign plan presentations, by utilizing a keen ability to independently craft a compelling presentation narrative
Act as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing approvals
Work in close collaboration with the research and insights teams, programming leadership and show producers to address target audiences for each title, specific program attributes and promotable aspects to further develop the campaigns
Required Skills & Experience
7+ years of brand marketing and/or advertising experience, including building brands and franchises
Advanced PowerPoint and deck building skills
Results-oriented with the ability to evaluate marketing strategies and impact
Success leveraging digital platforms and integrated strategies to drive measured growth
Cross-functional leader who is able to engage, motivate, and collaborate with internal teams across every phase of a campaign
Familiarity with digital marketing, including but not limited to leveraging search, social, mobile marketing, connected device marketing and streaming platforms to drive engagement
Proven creative thinker and problem solver with the ability to help crystallize creative concepts as well as build around them for bigger impact
Demonstrated strategic planning skills, including leveraging research and data to derive audience and strategic insights
Self-starter who can work independently and drive projects forward; is proactive, resourceful, and accountable
Passion for TV, movies, and pop culture. This role requires an understanding of cultural trends and consumer mindsets
Ability to effectively coach and manage a team to deliver campaigns on time and on budget
Ability to work onsite in Los Angeles (91608)
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.