Insight Global is seeking a strategic and hands-on Manager of Web & Agentforce Analytics to join our Data Enablement team, which powers data infrastructure, analytics, and insights across Marketing. This role will support and accelerate our efforts in web and agentic analyticsturning complex behavioral data into clear, actionable insights that inform marketing strategies and product decisions.
The ideal candidate is equally comfortable diving deep into data, managing multi-stream projects, and presenting to stakeholders and leadership. Youll help shape how we analyze user behavior across digital and AI-powered interfaces, drive the reporting strategy for marketing performance, and ensure projects are executed with clarity and precision.
Key Responsibilities
* Analytics & Insights
* Perform deep-dive analyses into web and agentic user behavior to identify trends, opportunities, and areas for optimization.
* Translate complex data into clear, compelling stories for cross-functional teams and executives.
* Partner with engineering and data teams to ensure high data quality, accurate tracking, and consistent metrics.
* Reporting & Visualization
* Build and maintain reporting frameworks, dashboards, and KPIs that serve marketing, growth, and executive audiences.
* Lead automation of recurring reports and contribute to scalable reporting solutions.
* Ensure data quality and consistency in pipelines feeding our marketing data warehouse.
* Project & Stakeholder Management
* Coordinate and track projects across data ingestion, analytics, and reporting workstreams.
* Serve as the point of contact for stakeholder needs, helping prioritize requests and align work with business objectives.
* Drive cross-functional communication and alignment through regular updates, documentation, and presentations.
* Partner with stakeholders across Marketing, Product, Engineering, and GTM to define priorities and roadmap.
* Agile/Scrum Collaboration
* Own the definition of user stories and acceptance criteria informed by the product roadmap
* Provide review and testing for work completed by the engineering team
* Work closely with scrum lead to ensure engineering team is well-informed of new work and enabled to succeed
* Leadership & Influence
* Act as a thought partner within the team and with key partners across Marketing, Product and Engineering; interface with executive leadership on a regular and ad hoc basis
* Serve as a subjectmatter expert on web and agentic analytics, enabling data literacy and adoption across teams.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
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* 7-10+ years of experience in analytics, data strategy, or related roles, ideally in marketing or product analytics.
* Strong SQL skills and experience working with large-scale data warehouses (e.g., Snowflake, BigQuery).
* Familiarity with web analytics tools (e.g., GA4, Adobe Analytics) and event-based tracking frameworks.
* Experience with data visualization tools (Tableau preferred).
* Proven ability to manage complex projects and prioritize across multiple stakeholders, ideally within Agile frameworks and tools.
* Excellent communication and storytelling skills able to turn data into strategy and insight into action.
Experience working with AI/agentic interfaces or conversational data analytics.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.