Lead Generation Business Analyst

Post Date

May 14, 2025

Location

Newport Beach,
California

ZIP/Postal Code

92660
US
Jul 28, 2025 Insight Global

Job Type

Perm

Category

Business Analyst (BA)

Req #

OCC-782714

Pay Rate

$100k - $130k (estimate)

Job Description

Insight Global is looking for a Lead Generation Business Analyst for one of our full-service marketing clients that specialize in face-to-face marketing and sales campaigns. This role involves leading financial, operational, and analytical efforts on multiple campaigns within the Analytics and Financial Planning & Analysis team.

Key Responsibilities:
Analyze quality metrics for lead generation programs.
Manage multiple campaigns and clients, overseeing financial and operational reporting.
Validate and manage data sets to produce accurate reports and analysis.
Collaborate with clients to assess campaign success, recommend improvements, and resolve discrepancies.
Work closely with executive, sales, and internal finance teams.
Develop financial and operational targets with executives and clients.
Utilize data and modeling skills to build pro-forma P&Ls, analyze compensation structures, identify trends, and build forecasts.
Identify process improvement opportunities.
Manage and improve the commissions process.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Required Skills & Experience

3+ years of experience in a business analyst role or similar position
Extensive experience in analyzing quality metrics pertaining to Lead Generation.
Experience with Tableau Desktop, Power BI, or similar data visualization tools
Advanced excel skills (calculating formulas, doing ad hoc analysis, etc.)
Extensive experience in validating, troubleshooting, and analyzing large and complex data; database literacy
Excellent communications skills required to communicate with C-suite
Bachelors Degree in Business, Economics, Finance or another related field

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.