We're seeking an experienced marketing professional to lead our trials and research community management to enhance product development and user experience through active community participation. This role will be responsible for transforming our community engagement strategy from transactional call-to-actions to a comprehensive marketing approach that builds excitement, creates meaningful connections, and drives sustained participation through personalized communications, engaging content, and strategic community-building initiatives.
Key Responsibilities:
Transform our community engagement strategy by simultaneously growing and managing our internal employee community while building our external tester community from the ground up.
Develop and execute multi-channel engagement campaigns that not only activate members ('turn 0 1s') but also foster long-term community relationships through regular touchpoints, targeted messaging, and creative engagement tactics that enhance the overall community experience.
Define and execute marketing strategies for complex community initiatives where business problems and opportunities may not be well-defined.
Define and standardize community growth targets, engagement rate expectations, retention metrics, and other program effectiveness measurements.
Create and manage mechanisms for sustainable community growth.
Create excitement and hype within the community.
Drive clarity in marketing objectives and strategy across multiple stakeholders.
Manage the full lifecycle of marketing initiatives from strategy to execution.
Build and maintain relationships with internal and external stakeholders.
Analyze metrics and provide data-driven recommendations for improvement.
Implement Think Big participant recruitment strategies across Ring product research and trials.
Create and execute personalized communication strategies for different community segments.
Define, track, analyze, and create reports for community KPIs to measure community health.
Forecast recruitment and research needs.
Develop and maintain community guidelines/best practices.
Influence partner teams' initiatives and cross-functional roadmaps.
Oversee escalations for user support issues/inquiries.
Create detailed and defined customer segmentations of participants within our community that ties personas, device ownership, participation and other metrics that will help us ensure the right participants are brought into the right opportunities.
Scale our community to enable the volume of trials and research activities our team facilitates MoM.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
4-7+ years of relevant marketing experience.
Experience with community engagement and CRM platforms.
Proven track record of developing and executing marketing strategies.
Demonstrated experience in transforming community engagement strategies.
Demonstrated experience building and scaling communities of users
Demonstrated experience using customer segmentations and personas for community building
Demonstrated experience building screening surveys for participant recruitment
Experience in managing complex marketing initiatives.
Experience in managing internal and external communities.
Excellence in both written and verbal communication.
Experience recruiting participants for testing and/or research
Ability to influence and drive alignment across teams and stakeholders.
Strong analytical and problem-solving skills.
Create and optimize scalable team processes.
Experience producing content, wikis, and articles to support managed communities.
Strong background in product testing/trials, user experience research, and market research.
Experience in developing and managing community rewards/recognition programs.
Data analysis and reporting skills.
Excel expertise.
Knowledge of behavioral analytics and engagement metrics.
Experience with business intelligence dashboards/tools.
Understanding of data privacy regulations.
Agile or Scrum methodologies.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.