Sales Manager

Post Date

Feb 20, 2026

Location

New Berlin,
Wisconsin

ZIP/Postal Code

53151
US
Apr 26, 2026 Insight Global

Job Type

Perm

Category

Sales

Req #

SDG-499dd406-9ce9-447d-a170-d24aa98cb1dc

Pay Rate

$110k - $130k (estimate)

Job Description

This company is a well-established manufacturing and distribution business specializing in wire, cable, wire harnesses, cable assemblies, and power cords—the “meat and potatoes” components that connect equipment to power sources.
They serve generator manufacturers, OEMs, and electrical distributors, offering fast turnaround (order Tuesday, ship Wednesday), strong quality, and reliable delivery. The company is known for great people, strong culture, and operational stability—no quality, delivery, or capacity issues.
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Role Overview
This is a working Sales Manager role responsible for leading and actively selling across two distinct sales motions:
1. Short Sales Cycle – Component Cable (2/3 of the business)
2. Long Sales Cycle – OEM / Engineered Solutions
The Sales Manager will lead by example, manage daily sales cadence, and coach a team while remaining hands-on with calls, emails, follow-ups, quoting, and pipeline management.
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Team Structure
Direct Reports (6 total):
• 3 Component Cable Sales Reps
• 2 OEM Sales Reps
• 1 Customer Service Representative
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Key Responsibilities
Sales Leadership & Execution
• Actively sell while managing the team’s daily, weekly, and monthly cadence
• Make calls, send emails, follow up, and close business alongside the team
• Track month to date performance, pipeline size, and activity metrics
• Coach reps on:
o Who they are calling on
o How they performed each day
o Opportunity qualification and progression
Short Cycle – Component Cable
• Warm leads through preferred relationships with generator manufacturers
• Deal sizes typically $5K–$20K per cable
• Customers often generate $1M+ annually
• Turnaround as fast as 24 hours
• Focus on expanding wallet share: “What else can we sell this customer?”
Long Cycle – OEM / Engineered Sales
• 50/50 warm vs cold hunting
• Identify and qualify OEM opportunities
• Work closely with engineers and quality teams
• Review prints, RFQs, and technical requirements
• Prototype timelines ~12 weeks, then move to long-term annuity production
• Example customer: ABB (NJ) – approved supplier
Process, Reporting & Tools
• Currently using Excel for reporting
• Moving toward Salesforce CRM (CRM experience or implementation exposure is a plus)
• Quote reviews Tuesdays & Thursdays (engineering-led)
• Weekly sales meeting
• Regular management meetings
• Focus on improving daily cadence and OEM team performance
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Metrics & Expectations
• Daily sales tracking to monthly targets
• Pipeline health and velocity
• OEM reps expected to generate:
o ~4 customer meetings per month
o ~2 RFQs per month
• Component cable team currently exceeding 100%
• OEM side is stable but ripe for growth with stronger leadership
o ~$30M total business
o OEM segment currently ~$4M
o Typical OEM opportunities range $200K–$300K+

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Required Skills & Experience

• 6+ years in sales (manufacturing, distribution, or technical products)
• 2+ years of sales leadership or supervisory experience
• OEM sales experience selling technical or engineered products
• Comfortable selling to engineers, quality, and technical stakeholders
• ERP experience (any system—Rubicon or similar)
• CRM familiarity strongly preferred (they currently use Excel, but will be implementing a new CRM soon)

Nice to Have Skills & Experience

What They Are Not Looking For
• Pure component cable specialists
• Transaction-only sales managers
What They Are Looking For
• Strong understanding of sales process and cadence
• Hands-on leader who can coach, sell, and manage simultaneously
• Comfortable balancing short-cycle volume with long-cycle strategy
• Collaborative leadership style

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.