Marketing Manager III

Post Date

Sep 08, 2023

Location

Seattle,
Washington

ZIP/Postal Code

98101
US
Jul 19, 2024 Insight Global

Job Type

Contract,Perm Possible

Category

Sales

Req #

SEA-649673

Pay Rate

$67 - $101 (hourly estimate)

Job Description

Roles and responsibilities include:

* Work with various teams across teams to curate first-party data and research, pull third-party research, and leverage your experience and intuition to develop insights the creative team can use to develop creative campaigns and solutions.

* Stay informed on various market trends that are relevant to our top advertisers

* Become an expert on the various channels within the ecosystem so you can quickly assess customer behavior trends that are relevant to inform and direct solutions

* Work with internal teams to conduct a range of tests and studies (e.g., brand-lift study)

* Work with the team to conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rate

* Work with the account team to conduct post-campaign reports and analyses of performance against predetermined brand metrics

* Work closely with Copywriters and other Creative team members to ensure your insights are understood, helps inform their work, and unblock their creative process

* Identify reporting opportunities using non-first-party data sources, including social media

* Help develop the story for why clients should feel compelled to work with us by helping them understand how they can benefit from our customer obsession

* Blend quantitative and qualitative approaches to achieve outcomes

Required Skills & Experience

* 8+ years of experience in advertising or marketing, in an advertising or management consulting environment

* Must have experience developing creative strategies, brand strategies, and account planning for digital advertising campaigns

* Fluency in first and third-party data, research, case studies, brand-lift studies, etc.

* Experience working in a matrixed organization and influencing people at all levels

* An ability to develop creative briefs and facilitate discussions with creative teams based around your findings and insights

* Strong verbal and written communication and presentation skills, with an expertise in explaining complex data and analytics in terms non-experts will understand

* An ability to effectively communicate with technical and non-technical teams, with internal product teams, and with clients

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.