Marketing Campaign Manager

Concepting, Strategizing, and Managing Player Lifecycle Messaging & Marketing for the world's biggest video game.

• Franchise Lifecycle Management – 100% turnkey management and creative direction of every email.

• CRM Ownership – Keep a pulse on player sentiment, brand needs, trends, and data -- to build campaigns and journeys that cultivate positive relationships between players and Minecraft.

• PLM Product Marketing Strategy – Concept & build promotional, nurture, & engagement campaigns, in addition to overall messaging PLM strategy and alignment with wider brand beats.

• Data & Analytics – Obsess over A/B tests & experiments to define PLM and messaging best practices.

• Content Strategy – Determine content, its hierarchy, messaging, and design creative direction for email.

• Editorial Calendar – Develop and manage email deployment & content calendar for all Minecraft.

• Creative Direction – Provide copy chiefing and art direction on every single email.

• Project Management – Manage & coordinate over thousands of assets. Build, execute, and enforce timelines & workback schedules. Reduced churn by introducing a project management platform.


Notable Projects: Grew email list from 6MM to 60MM+ subs. Launched Minecraft’s most popular mailer. Supported launch of the newest game in the franchise, Minecraft Legends.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Assists in the strategic and creative development including upfront research and production process. Responsibilities also include building strong working relationships with key internal and external stakeholders, ensuring campaign budgets stay within targets, writing and disseminating campaign activity reports and tracking campaign results/metrics.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.